Expensive or cheap

Of course the economy of school everyone knows that there is a demand and supply curve. And where they intersect - this is the optimal price. Of course, life puts a completely different conditions than in the classical theory. After all, the supply and demand can be managed. To do this, there is its curves, for which the smart guys get Ph.D. degree. We will consider everything on a primitive level.

Let's say you have a certain service or product for which you wish to receive profit. Profit profit, but for others - it is spending. Therefore, we take and decompose the demand for components: the curiosity, the effect of the crowd, the usefulness, necessity.

Curiosity - a stage on which everyone is ready izsrahodovat a ' budget for the accident '. Contrary to the opinion that the budget is limited - in fact it has no boundaries on top. It's just that everyone has his own. Someone willing to spend 10 thousand. rubles, and someone to such needs is not more than $ 100. However, it is possible to calculate the average budget for a certain curiosity and delta, rejecting the extreme values.

The effect of the crowd - all take and I take. All of a sudden come in handy. Best of all, this effect is triggered during the sales. To take just in case - very few people can resist this. An important point - the price for this audience should be acceptable. Buying a crowd at a higher price - this should not count. We remember that there are two important factors - mass and price. What a massive crowd and the more accurately falls into a set of acceptable prices price of the product - all the better for sales. Affordable price here - some amount of money that is not a pity to give. In fact it is a personal venture ( risky ) budget.

Utility - the criterion for which is calculated everyone who enters the market. Another thing that evaluate the usefulness of the product / service is difficult. You - it is clear that you have the most awesome product in the world, but that for others it is not so obvious. The usefulness can be considered as the level of matching consumer expectations, his awareness of the product and product quality. Roughly: if the product is needed, the customer knows about it and the product itself is not shit - then the probability to sell greatly increased. Such demand is considering the price - as a purely economic factor, t. e. how quickly justify the cost of the product. The sooner come true - the better, but for the purchase of not too important, and. Of course, nabezhit are many buyers who will be talking about something else, but in reality, if the purchase is justified by a reasonable time, then this is enough to make a purchase.

Necessity - is when the situation is unpleasant and should be chosen. And then the price is constrained only by the size top purse. And motivation is the strongest. For example, I rented a server Abuzostoykie made ​​dtsat thousands Fedorov, and they do not climb to the top. I'm losing my grandmother to the speed of light. Therefore, the acquisition will need to hrumera. And the figs with him, how much it costs.

Each of these factors can be estimated by eye in relation to the audience. For example, the budget for the curiosity among the online audience of about 30 to 100 bucks. Affordable price - up to 30-40 bucks. The usefulness and the need to evaluate in terms of price is wrong, you must know that the scope of. If it is for instance working with satellites, where income fluctuates somewhere around 300 bucks, the price will be considered normal if located within the 30-50 (for a useful software ). And a hundred or two for the necessary. This average estimate.

If we impose all of these bands at each other then we find that the largest audience in the region is about 30-40 bucks. This is the price you are willing to pay almost all. Of course, if we draw the graphs, you 'll see that with falling prices of the audience will begin to grow. Here we begin to look.

100 copies of 10 or 20 copies of 40? . For what is the main stop individual applications, the limiting factor here. time. Even a simple sale takes time. At a support takes time. Time is money. Provide tech support 100 or 20? . Of course, if the power does not usually involve more than 5 % - you do not notice. But if you have already stopped to sleep, to answer someone's question - it is clearly something wrong.

Consider the other side - 20 copies sold will bring you a profit of 800 bucks. A monthly maintenance costs you 500. Total - the final profit of 300. And if it sold only 10 copies? . What should I do? . Then instead of the usual cost reduction should be reduction in price, demand is growing, but the manufacturer is faced with the problem described above - are beginning to rise the cost of a support and maintenance. As a result of even more profit, even growing up is not enough and all. skiff. A vicious circle. And it was necessary to raise the price. Watch again on the market, to assess the possible increase in prices at nepotere audience ( often the price has long been out of the range tolpovoy and curious and holds only because the reluctance to raise ) and to increase. At the same time reduce costs. Let be 15 to 50, with falling costs due to lower employment to 300. Profit will rise.

Now let's talk about the actions of. Some people think that the action - the last chance to sell something. Probably, many so it is. But in fact, stocks and sales - it's a great chance to attract loyal customers. When a person buys a good product at a price significantly below market, he could not help experiencing a complex that fuck seller. And compensates for this loyalty to the brand. Therefore, a reasonable sales can gain a lot of free PR, to give them a chance to try the product, to ensure its quality and bring it to other buyers, not so restrained in the media. In fact - a person buys his own, he does recall, he pumps the product. This is much better than how to pay for reviews.

Do not say that I too think over all his steps in the sales, as here painted. It should accept all the above, as an attempt to organize their own thoughts. In fact prodazhnik largely operates on intuition. If I feel that popret, then try. Sometimes wrong, but the average result in my favor. For example, selling the sites of 30-40 thousand. in a city where the average price is half, I know that 50% will fall off (from those who might disagree ). But at a price of 30-40 will be my profit from the site of approximately 60%. And at a price of 15-20 - only 10%. Thus, otpinyvaya half of potential buyers, I do not lose, and zarabyvayu about 40 % more than those who would dump for each customer.

Okay, now all the numbers. Tomorrow the plan will be available socket. And I went to write in school lectures.

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